The Targetti Fondazione is a nonprofit organization dedicated to the culture of light, art, and architecture. The foundation provides opportunities for acquiring specific knowledge of the relationship between architecture and science, technology, the arts, philosophy, sociology, human sciences, economics and politics. Its aim is to share knowledge deriving from individual research channels.
The ‘Targetti Light Art Collection’ are expressive works of artists, giving awareness through lighting. Light is life, perception, orientation, action. It is an opportunity for playing with shapes and spaces, attracting, converting a feeling, adding value. Light is no longer merely technical, but an opportunity where technical knowledge must go hand in hand with an understanding of the cultural, psychological and perceptive aspects of architectural space. It is through this that Targetti’s underlining value has been given awareness; a commitment to promoting the culture of light, art, and architecture.
“Color Wheels” is the result of the creative flair of lighting designers Alessandra Stratimirovic and Athanassios Danilof from a workshop that used Duralamp Duratape RGBW, a Targetti brand. It is comprised of three luminous “wheels” that generate numerous, unexpected chromatic effects that offer insights into the sensory and perceptive aspects of light and color. The visual experience is stimulated by creating successive brightness, hue and saturation hierarchies that are reflected on each circle; while the perceptual process is activated by an attempt to investigate color harmonies and analogies, as well as complimentary, simultaneous and sequential color contrasts and chromatic afterimages.
In short, Color Wheels explores the theme of visual perception and its ability to change over time. It is inspired by numerous attempts throughout the course of history by artists, scientists and scholars to organize color and understand it essence. A symblematic example of this is the so-called Color Wheel with its various interpretations.
The celebration of Architectural Lighting Magazine’s 30th year was the ideal occasion to share to show Color Wheels to a US audience. The special event provided an opportunity to exchange views on an international level with experts from the world of architecture, lighting designers and operators in the North American lighting industry.
COLOR WHEELS – AROUND THE WORLD
It was first introduced during Light + Build and has been a very requested exhibit throughout Europe and USA preceding its demonstration. Color Wheels continues to be on exhibit at a variety of locations around the world.
“Is the Blank also a colour? The Blank is a colour of the mind. The mind has a color that we never see because some other color always passes through our minds and superimposes itself on our gaze.” -Italo Calvino, 1985
Felice Limosani’s installation created for the Targetti Foundation was presented at Milan Design Week 2022. These words of Italo Calvino are the starting point of the installation by Felice Limosani with an evocative title full of references. Blank is not just a word but a concept around which color becomes an echo that illuminates and inspires, a metaphor with a fascinating aura that induces reflection.
Through the simple and instinctive gesture of walking, visitors will immerse themselves in colors that materialize in the space of the installation through lines of light that transform the floor into a dimension suspended between atmosphere, aesthetics, and art.
The artist, an interpreter and innovator of Digital Humanities, updates and interprets Calvino’s thought through light, a sensorial and emotional phenomenon that is not limited to being a mere technology or the pure fulfilment of a function.